Helping Local Businesses Grow with Less Friction
We Handle the Digital Side of Your Business
So You Don’t Have To
We work with local business owners to manage and improve the digital and technical parts of their business — including websites, online visibility, and customer communication — so they can operate more smoothly, make better decisions, and support steady, sustainable growth without unnecessary complexity.
About Me
Hey, I'm Andrew!
I work with local, service-based businesses that are good at what they do—but stretched thin by everything that comes with running the business.
I’ve spent years around owner-operated shops and trades where time matters and attention is limited. What I kept seeing was capable people carrying too much themselves—not because they wanted to, but because business is complicated and the digital and technical tools that promised them more time, money, and freedom, often just caused more stress than benefit.
I primarily help with systems and marketing, but don’t come from an agency background, and I don’t work like one. My approach is practical and grounded: reduce daily friction, bring clarity to the systems that matter, and help the business operate more smoothly without constant oversight from the owner.
About Craftsman Digital
Craftsman Digital exists to help local, service-based businesses establish a clean, reliable digital foundation—without adding unnecessary complexity or distraction to day-to-day operations.
Many larger marketing companies employ skilled people, but their attention is often spread across dozens of businesses at once. The work may be technically sound, yet rarely shaped around how a specific business actually runs, or what the owner truly needs to stay organized and move forward.
We work differently. Our role is to help business owners bring order and clarity to the digital side of their operation—through clean Google listings, clear and usable websites, and dependable handling of calls, messages, and reviews. The focus is on systems that fit the business, not forcing the business to fit a system.
The goal isn’t campaigns or constant activity. It’s stability first—so the business can operate more smoothly, make better decisions, and support steady, sustainable growth without everything depending on the owner.
Where Most Businesses Begin
Most of our clients don’t start by overhauling everything at once.
They start by fixing what’s visibly broken.
Low ranking on Google
An incomplete Google listing
An outdated or missing website
Missed calls that never get returned
Disproportionately negative reviews
Happy customers that forget to leave a review
Those are usually the first problems to surface, and they’re often costing the business more than it realizes. Cleaning up those basics removes immediate friction and creates clarity about what actually needs attention next.
From there, the work can expand as needed. Some businesses simply want a clean one-page website and a reliable online presence. Others grow into more involved systems—lead handling, review management, content updates, or ongoing support.
For businesses that are ready for it, that can eventually include things like multi-page or custom websites, social media management, lead generation, paid advertising, and content creation. Those pieces only make sense once the foundation is solid and the business can support them.
The approach is always the same: start with what’s obvious, stabilize the basics, and add complexity only when it serves the business—not when it creates more work.
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How the Work Typically Expands
Most businesses don’t need “everything.”
They need the right things, in the right order.
Once the basics are stable—your Google listing, website, and customer follow-up—the work can expand naturally based on how the business actually operates.
Depending on the situation, Craftsman Digital may support areas such as:
Customer relationship management (CRM)
Call handling, text messaging, and inbox management
Google Business Profile optimization and review systems
Website creation and ongoing website management
Lead capture from Google, websites, and social media
Paid advertising and local lead generation
Social media management and content creation
Internal dashboards that keep everything in one place
Not every business needs all of this. The focus is always on what removes friction and supports growth—without introducing unnecessary tools or overhead.
Capture and Respond to Leads Without Missing Opportunities
Customers reach out in different ways—your website, Google, Facebook, Instagram, or text message.
We help route those conversations into one place so nothing gets missed.
Capture inquiries from your website and Google
Respond via text instead of missed calls
Keep conversations organized without extra apps
Generate Repeat Business Without Chasing Clients
Most local businesses already have a list of past customers and leads—but they rarely have time to follow up consistently.
We help you set up simple text and email campaigns you can use anytime: seasonal reminders, missed-estimate follow-ups, review requests, or reactivation messages that bring people back when they’re ready.
Reactivate past customers with simple “check-in” messages
Follow up on quotes and missed calls without manual chasing
Send reminders and promos when it makes sense
Build and Protect Your Online Reputation
Reviews shape trust long before a customer ever calls.
We help make reviews easier to collect—and easier to manage.
Send review requests automatically
Respond to Google and Facebook reviews in one place
Maintain a consistent, professional presence
700 Main Street, Blanca CO 81123
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